David Pham Tran Essays (252 words) - Microbiology, Bacteriology

David Pham Tran Essays (252 words) - Microbiology, Bacteriology David Pham Tran Science 10H Park View High School Real, VA THE NUMBER OF COLONIES GROW FROM THE BACTERIA COLLECTED FROM DIIFERENT LOCATIONS IN SCHOOL The reason for this examination was to test the province tallies of microbes in the wake of developing them in a similar measure of time. The speculation of this examination is in the event that microscopic organisms are gathered from various areas in school, at that point the state checks of microorganisms will be the equivalent. The autonomous factors of this undertaking were the various areas in school that microscopic organisms were being gathered from. The reliant variable was the quantity of states that developed from the microbes. The benchmark group is was the cafeteria table since it was continually cleaned. Microorganisms is a significant gathering within each living life form, yet they are little. Microbes are among the littlest living articles. People and creatures are encircled and living among microscopic organisms. More often than not they are not noticeable to our unaided eyes. The microscopic organisms would be gathered and apply to the supplement agar, hold up seven days to gather the information after it totally develop. The most significant discovering was to check whether the midpoints of the gatherings are marginally the equivalent. The mean of this venture is 32 states. The p-estimation of this analysis was 0.05, roughly 0.033. The elective theory was not bolstered. Contrasting with the benchmark group, the autonomous factors affected the needy factors. The restricted time additionally influenced the analysis since additional time was expected to investigate the microscopic organisms.

what i think about psychology Essays - Freudian Psychology

Brain research is one of my preferred courses that I am taking this semester. Prior to taking this course, I thought it was a course intended to show individuals how to manage patients with emotional well-being issues. Obviously I presently know better. Part one was the most critical to me since it shed a totally different light into what I thought was Human Growth and Development. After each class, I see the truth of what I have recently realized in class. The vast majority of the sections we considered were fascinating to me. Every one of these parts conveyed odd and distinctive data that animated my considerations about the future, past, and even what is occurring in my life directly at the time I was learning. It was an impression of all the natural, physical, intellectual, socio-social procedures that have occurred in my life time and of which a few, of the attributes will stop, change, and vary as I get more seasoned. The one thing that I would do to improve the manner in which this course is instructed is to go on class field outings to a psychological ward at the medical clinic. What I think would improve understudy association in this course is to have bunch class ventures. The rule that I learned in this course I intend to apply is to take a stab at perusing individuals circumstances and mental limits somewhat better. Since at my particular employment I experience a great deal of characters and individuals with a ton of psychological instability. The significant that I seeking after is Computer Information System at Calhoun Community College. This course will help me in my PC field to adjust to a great deal of upsetting circumstances that I may experience at work. In the event that I was a clinical therapist in China I would need to comprehend that it may be against their religion to analysis a patient it may make a family become pariah in the city. So I wouldn?t successfully cause a family distress or hardship while I?m treating their relative. Despite the fact that I delighted in all the parts we have concentrated up until this point, section one is the part I will jump at the chance to appreciate. In this part, I will illuminate the Freudian phases of advancement. As per Freud, individuals create through five psychosexual stages in which the focal point of joy changes. These stages are Oral stage, butt-centric stage, phallic stage, inertness stage, and the genital stage separately. Every one of these stages has a special district of the body that kids center around the mouth, butt-centric stage; kid joy centers around the rear-end, phallic stage; child?s delight relies upon the genital, just to express a couple. This is engaging me since I have seen reality of this announcement somewhat in my two children. In spite of the reality this hypothesis has been amended by various psychoanalytic scholars that came out with a relationship which express that Freud place more accentuation on sexual intuition without in regards to so cial experience of an individual turn of events. I despite everything notice a few bits of truth in his hypothesis in my children. All in all, I am glad to state that this course has been in excess of a great deal learning experience for me. It invigorated another perspective in me and made me mindful of my absence of instinctive and theoretical contemplating the world and its occupants. From the start it was hard for me to comprehend why certain practices, attributes are exceptional to a specific age gathering, degrees in sight, hearing in adulthood yet with this course I have come to learn and welcome these distinctions. It has given me data that will assist me with interpretting and dissect circumstances that will tag along in my life in a more sensible way than previously. I truly preferred this class. I am as yet astonished and amazed at how loose and agreeable and improving the class has been for me.

Views of Campus, the Charles River, and the First Snow

Views of Campus, the Charles River, and the First Snow My dorm, the 117-year-old Random Hall, is identical to the older buildings lining Newbury Street two miles away in Boston. Much of campus, including the Great Dome and Lobby 7, was built in the early 1900s in the Beaux-Arts style, characterized by large windows, large staircases, and large open lobbies separated from the classrooms and offices. These are interspersed with modern buildings like the Brain and Cognitive Sciences Center, with its huge glass atrium, and the famous contemporary Simmons Hall (waffle) and Stata Center (four-layer, four-flavor ice cream cake, complete with windows and ice cream cones). People have mixed feelings about MIT’s campus, especially Stata. I personally love the dissonance in the architectural styles, the atmosphere of cumulative, continuing history it creates, and the view of the river. There’s romance in losing sleep and body heat to the lonely 3 am campus, soaking up the light reflecting off the snow and clouds and feeling alone with yourself and the footsteps you’re walking in. I spent a few evenings last summer and this winter so far photographing campus and the Charles River to show you what I see. All of these are panorama photos stitched together using Hugin and edited with Gimp (both free), and all are clickable for a larger view. The first snow of the season on the Charles River this past Monday night. The view is of Boston from Memorial Drive, directly across the street from Killian Court. Views of the Stata Center from the street (top left) and from the courtyard (bottom). The Parsons Laboratory, the Whitehead Institute, and the Koch Institute from the same courtyard (top right). Killian Court and the Great Dome, this past Monday night on the left and this past summer on the right. Zooming in reveals a snowman and a snow dalek in front of the Great Dome in the winter version.   The Charles River from the Harvard Bridge during a thunderstorm this past summer. My first glimpse of the Charles River was through a downpour, when I was temped in MacGregor for CPW. The walk to campus was miserable: cold air and colder rain and enough wind to annihilate my umbrella and propel the rain through my jacket. It was a complete misrepresentation of Boston weather. I actually have yet to re-experience that level of wretchedness since coming here as a student. In this image Boston is on the right and MIT is on the other side of the river on the left. You can see the Green Building, the tallest building in MIT and in Cambridge, with a spherical white weather machine radome on its roof. Sunset over the Charles River from the Harvard Bridge this past Saturday, on the evening of the Old New Year’s Day. The entrance to Killian Court is visible to the left of the Green Building. The Charles River at sunset this past summer. Another sunset over the Charles River, this time from MIT. Only Boston is visible, with the Harvard Bridge on the right. Boston and the Charles River at night.

Persuasive Speech Is There a Need for More Gun Control

Persuasive Speech: Is There a Need for More Gun Control? At present we often find ourselves in flight or fight situations where our lives are under threat. No wonder, there are people who support the idea of owning a gun as a means to protect themselves and their possessions. But does gun ownership really make the world a safer place to live in? The Gun Owners Foundation claims that guns are mostly used as a means of self-defence. It is rather misleading, as the correlation between the usage of guns for self-defence and less peaceful purposes is currently 1:22. The advocates of gun ownership use this figure, however, to show that forbidding guns has no effect on the criminal world, because perpetrators still manage to get their hands on the arms. We all know that violence gives rise to more violence, so the best way to address the problem would be to establish better and stricter gun control instead of eliminating it all together. In addition to this, having a gun at home raises the risk of a homicide or a suicide. Not all people who have a gun in their possession are trained to use it, which sometimes results in accidental shootings and injuries. Besides, as statistics shows, one in ten of the guns owned by private households is loaded and only one in eight is equipped with a child safety lock. As you can see, failing to ob serve some safety guidelines of guns’ conservation is really unsafe and might be a cause of accidents. All in all, guns are highly dangerous, as they take away thousands of lives each year. Consequently, stricter gun control laws should be introduced to reduce the number of people dying because of gunshot injuries and make our world a safer place to live in.

Culture Is Not The Same As Instincts - 1782 Words

Culture is a set of learned rules that humans carry in their heads that cause behavior. However, culture is not the same as instincts, as it differs from one society to another and is only shared by members of that particular society. One could say that these cultural rules that every human has is much like a subconscious rule book that dictates how we live our daily lives. Cultural rules tell us how to think about ourselves, those that we interact with, and the world that surrounds us. When repeated behaviors are observed amongst those who share a culture, the mental rules can be derived. The observations I made on October 16th, 2015 at approximately two in the afternoon at the Anderson Mall in Anderson, South Carolina prove this to be true. The sunny, busy Friday allowed for an exceptional sample of American Culture, and the mall that I had been to a hundred times previously became a thought-provoking field site. To begin, the behaviors I observed throughout the afternoon were those that as an American, were hard to truly see at first. After removing myself from my own culture and looking from the outside in, many behaviors that just moments before seemed a normal part of a daily routine, emerged as indicators of American culture. For instance, as I made my observations I noticed just how differently the adult female behaves compared to adult males and children of both genders. American women have a tendency to wear more cosmetics and jewelry than males or children, withShow MoreRelatedCultural Universal Characteristics Essay878 Words   |  4 Pagessecond cultural universal trait would be marriage. Marriage is considered another cultural universal trait because almost all cultures and societies have a form of marriage. What is marriage though? Marriage is a socially approved sexual relationship between two individuals. This trait can be seen everywhere today. 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In this case Mead stands against crowds who believe war is a biological necessity or a sociological inevitability, and argues that war is an invention of man caused by the aggression instinct. War becomes such a habi t of man that different types of war spawn, because society resorts to war regularly. Mead believes war is inevitable, unless war is destroyed by a better invention built through humanity itself. To accept Margaret MeadsRead MoreExistential Vacuum1671 Words   |  7 Pagesexistential vacuum was worse in the United States than in Europe or developing countries. A potential cause for this feeling of emptiness is the loss of animal instinct throughout human history. Every living culture, whether it was human or animal has an innate set of instincts that guide how we live. However, through time, humans have tamed those instincts and shoved them into non-existence by creating laws of â€Å"civility.† For example, people used to live in groups of extended families. Usually, the

Case Study Assessment of Angling Experience Free Essays

string(55) " There is another fishing guide who ran in Launceston\." Case Study Assessment of Angling Experience Question 1: Define and discuss using relevant example from the case, the special characteristics of services that distinguish them from tangible products. Services are one type of products with several special characteristics which are really different with tangible products. The major special features of services are more intangibility, heterogeneity, inseparability, and perishability. We will write a custom essay sample on Case Study Assessment of Angling Experience or any similar topic only for you Order Now Those characteristics are also reflected in John’s case. 1. 1 Intangibility Compare with the tangible products’ tangibility, the main characteristic of services is intangibility which was shown through a set of actions. Intangibility characteristic of service describes that services cannot be seen, felt, tasted, or touched thus one cannot display or store the service. However, it is usually felt by tangible goods or physical evidence. Moreover, service cannot be inventoried, easily patented, and easily displayed or communicated. From John’s case, John gives his customers guide of fishing and a series of fishing itinerary. These all are the intangible things to anglers. It cannot be touched, felt, or seen by his customers. However, his customers enjoyed their tours and gain fishes after his guiding. Thus, this can be said that customers got John’s services. Compared with his services business, John used to be selling the tangible goods, either the rods, artificial flies or oilskins the department sold are tangible. Moreover, because of the intangibility, pricing John’s services is difficult. Compared with physical goods, pricing services are not easy. Same tangible goods also sold with a same price. In this case, the two couples got different price after serviced. It seems that they gained a same series of services, but the feelings and appraisals are different. 1. 2 Heterogeneity Heterogeneity concerns the potential for high variability in the performance of services (Bitner et al. , 2009). Contrast to service, tangible goods is standardization. Most of a type of physical goods is produced by one product line. There are no major differences among each one of them. However, like two leaves, there are not two same services processes. Providers’ performances are not same every time, and the customers’ requirements are not same too. In detail, service delivery and customer satisfaction depend on employee and customer action, and also some uncontrollable factors. In our case, when John worked in the fishing department, he wondered at how each piece of fishing equipment in a product line varied so little. It shows that tangible products are standardization. However, then, John provided services to two couples, and got the distinct result. First couple was very satisfaction, and second couple was unhappy, though John was same hard working. The different based knowledge, objectives and nature conditions determines the different results. The first couple have a good knowledge and experience of fishing, they enjoy in fishing. However, the second couple was the fist time fishing and their purpose was to relax and see the country. Moreover, the weather was great during the first time, but worst during the second time. Those factitious and uncontrollable elements influenced John’s two services processes. 1. 3 Inseparability Inseparability of production and consumption involves the simultaneous production and consumption which characterizes most services. Compare with goods are first produced, then purchased, and then consumed, services are first booked, then produced and consumed simultaneously (Carmen Langeard, 1980). It seems like that customers and employees affect each other. In this case, we can know that because of the high degree of adaptability of the first couple, John interact well with them. However, another two anglers gained the unsatisfied service because of their bad communication. All customers and employees even the partial customers play an important role in whole process because services’ inseparability. Furthermore, because of this feature of services, mass production is difficult. The production and consumption are simultaneous. Hence, John lost a group of anglers in December due to he cannot service two groups in a same time. 1. 4 Perishability The final characteristic of service is perishable. Tangible goods could be stocked, contrast by services cannot be saved, stores, resold or returned (Valarie Dwayne, 2009). In this case, John used to promoted department’s inventory system and just keep the rod that can be sold later. It shows that physical goods can be stored. However, John can not saved his services and provide it later. So, he lost a group of customers in December. Hence, the service is very different with the tangible goods. By these characteristics, some problems are discussed next question. Question 2: Explain, using examples how the problems stemming from the special characteristics of services are impacting on John’s guiding services. 2. 1 In General Due to the four characteristics of services, some problems are derived. Some problems are unavoidable and some of them can be avoidable. The problems generate from intangibility including hardly controlling, easy to be copied and unable to evaluate the quality. Heterogeneity causes problem about quality measurement. Inseparability not allows mass production of service. Moreover, perishability makes return or resold of service impossible. Several of these problems impact on John’s guiding service as well. 2. 2 Problems Created by Intangibility Intangibility shows the following marketing problems. Firstly, services cannot be stored, thus when requires reach the peak or foot it is hard for managers to control. Secondly, services are so difficult to be patented that it is convenient for its competitors to duplicate them. Thirdly, customers are not able to realize the quality of service because service is invisible and cannot be touched. John’s new guiding service is not easy to store. Thereof, during December there was a peak period of fly fishing and John are not qualified to provide efficient service. On contrary, in the next two week of November there were no customers visiting Tasmania for chasing trout. Since John provides guiding service, he cannot remove December’s service to November. It is beyond the scope of his control. The guiding service that John operates is easy to be imitated. There is another fishing guide who ran in Launceston. The service it provides is similar with John’s. This is a threat to John. The market share for John in Australia is cut down. Furthermore, the feature of intangibility determines the service value is hard to be understood by consumers. John’s guiding service is not an exceptional. Customers have no idea what a guiding service is. The marketing manager of a large sporting equipment retailer in North America would not know what a guiding service is if John did not send him the information about this service. 2. 3 Problems Created by Heterogeneity The most severe challenge that heterogeneity creates is difficulty of quality measurement. Since criteria for judging the quality of service is based on customers’ notion, managers are not possible to control it. In the case, there was an American couple who are both good anglers. They have more fishing experience than John. In this trip, John learned more from this experience and the couple also had a great time. They even pre-booked another two weeks for the next fishing season. It is just because the American couple thought this trip was so wonderful that they measured this service is worthwhile. However by November, the Canadian’s week of trout fishing is no that smooth. It became less happy because of lacking experience of fly fishing causes few landed trout and entire week raining. Even worse, one of the customers sprained an ankle. In these two events John provided the same service however he received different results. John cannot ensure whether his supplies are original. In December John introduced the New Zealanders to another fishing guide in Launceston. This increased the chance of heterogeneity because different suppliers are not possible to offer the exactly the same services. Take the health industry for instance. Several suppliers provide a same kind of service, nevertheless consumers’ perception is different. Some customers consider it as good service whereas another do not satisfied with it. This is because different provider’s service is distinctive due to the nature of human beings. 2. 4 Problems Created by Inseparability According to Zeithaml, Dwayne and Gremeler, because services often are produced and consumed at the same time, mass production is difficult (2009). The service producers generate service and the service is consumed by customer at the same time, therefore service is impossible to be produced in large amount. The consumers who John received accepted his service while he provided it. It is absurd that John created services such as airport picking up and dropping off first then the customers enjoyed them. For example, the helicopter sent an urgent fax to John informed him that they were not available until after mid-February. It frustrated John that he was not able to transport his clients to the best fishing area. In addition, for John it is inconvenient for him when he has several customers to pick up or drop off. It is typical in November, John received two contacts that require a fly fishing in the first week of December. The worse thing is that neither of the customers could change their original arrangement. John could not separate his services. 2. 5 Problems Created by Perishability The factor of perishability leads to the problem that service cannot be returned. Service is consumed at the same time when it is manufactured, thereby once the service is provided it cannot be returned or resold. In November, two Canadian customers who were doing fishing for relax received an unhappy experience. Lacking experience of fly fishing they landed few trout. The entire week’s heavy raining prevented them from lake fishing. Moreover, one of the anglers sprained an ankle while crossing wet rocks. Even though John understood that the Canadian did not enjoy their fishing trip, he had no way to go back. John cannot take the service back because time cannot be reversed. For instance, customers who have an ugly haircut cannot ask the barber to undo it, because the service of haircut is perished (Clemes, 2002). 2. 6 Problems Difficult to Avoid Due to the problems derived above, gaps generate naturally. Customer Gap Customer gap appears because of the distance between customers’ expectation and perception. Customers have their own expectations based on their experience and objectives. In this case, the Canadian customer who came to Australia for relax do not have the experience of fly fishing. They consider the service could offer them a wonderful time. However, the insufficient experience of fishing made them catch few trout. Adding the bad weather and the injury, the Canadian dissatisfied with the trip and request a reduced charge. This gap is relatively huge and John needs to improve his service. Provider Gap Firstly, John serves his customer by the same way. For the fishing skillful couple and unskillful people, John took the same measure. Secondly, John not communicated well with its customers. The customers who chose his service in the first week of December were transferred to another service provider. The problems presented above are the major reason why John’s business went down. In conclusion, because of the special features of service, there are several problems should be considered and solved. Marketers of services face some actual and distinctive challenges which should be solved by the utilization of marketing mix. Question 3: Explain how John could use the extended marketing mix elements to help manage the problems caused by the special characteristics of services. The question 2 mentioned some problems caused by the special characteristics of service. Marketers like John could use the marketing mix to manage those problems and plan a whole strategy of their business. The traditional marketing mix will help John to manage the problem from production, place, promotion, and price (Kotler Armstrong, 2006). Because of intangibility characteristic and the limitations of John’s service, he can add both tangible products and services in his business. For example, he could be the agent between his customers and fishing departments. Then, customers can purchase fishing equipments which are fit to them, because John known them clearly. Moreover, due to intangible and perishability of service, John’s promotion ways are not enough. John can exploit more methods like put some advertising in the relevant websites, sponsor fishing competitions and some things like that. However, because of the distinct features of service, the traditional marketing mix can not cover all problems. It extended three more elements which are people, physical evidence, and process (Booms Bitner, 1981) . 1 People People element is defined as all human actors who play a part in service delivery and thus influence the buyer’s perceptions in the service environment. Thus, customers, employees, and the customers in the service environment all play the important roles (Bitner et al. , 2009). With use this element, John can do following things to mana ge those problems. First, because John just has himself as an employee, he lost some opportunities. Then, John need employ more employees to help him supporting his business. After that, because guiding service is a high skill service, John should train his employees. John also can bring a reward system based on the satisfaction of employees to avoid the problems of service quality. Another role, customers, also draws marketers’ attention. Marketers should education their customers before provide service. Because guiding service need customers’ deeper involvement, John could send a video of basic knowledge and potential risk of his services to his customers. Then, they can interact better. 3. 2 Physical evidence Physical evidence is the cue that customers depend on to assess the quality of service and service providers to put forth their significant information (Lovelock, 2004). As John’s guiding service, it already had some physical evidence. However, there are still some limitations as mentioned before. Firstly, John needs to increase all kinds of materials that reflect his guided trip. Thus, customers will maximally understand his service. For example, John should enrich his website. He could upload some videos about guided fishing trips. Potential customers can be divided into two sections as experienced customer and inexperienced customer. For those experienced customers, the information should be about new fishing areas or new activities. For the inexperienced customers, it should provide skills or equipment for fishing. Secondly, it is suggested that John needs to have his own transporting vehicles to send customers. One side is to avoid the situation of lacking hiring sources, the other side is to fit different customers’ need. For instance, if the customers who require a short trip then John could provide them cars to go fishing. Sometimes, customers have their vocation that they get plenty of time sailing is a perfect option. Furthermore, for these long distance customers and money is not a problem for them aeroplane is chosen to send them to the best fishing area. In this way, the customer gap could be narrowed since their needs are fulfilled. Lastly, John could provide some souvenir after trips. Thus, customers may actually realize what they have obtained from the service. 3. 3 Process Process is the actual procedures, mechanisms, and flow of activities by which the service is delivered (Zeithaml, Bitner Gremler, 2009). John could use blueprint to depict the service process. By using the blueprint, John may find out the customer segmentation. For example, John may categorize consumers as experienced ones and inexperienced ones. Then John could offer two different processes for each group. For the experienced ones, John could present a more customized process which customers could choose their favorite rod and apply their own ways of fishing. As for the immature consumers, John should provide them a standardized process. It may offer the same rod for customers and consumers have to stay in a specified area. John also needs to educate his customers especially the inexperienced customers. He could hire a fishing coach to instruct anglers the procedure of fishing. Through this way, unskillful clients will not fish blindly. 3. 4 Conclusion Service as intangible products distinguishes from physical goods. Besides the traditional four Ps, the three Ps are mainly used to enhance service. John’s guiding service may become prosperous if he makes use of the three Ps. Word Count: 2496 Reference List 1. Boom, B. , Bitner, M. , 1981, â€Å"Marketing Strategies and Organizational Structures for Service Firms†, Marketing of Services, 1981 2. Carmen, M. , Langeard, E. , 1980, â€Å"Growth Strategies of Service Firms†, Strategic Management Journal, January-March, 1980 3. Clemes, M. , 2002, New Zealand Case Studies in Strategic Marketing, 5th edition, Dunmore Press, New Zealand . Kotler, P. Armstrong, G. , 2006, Principles of Marketing, 12nd edition, Pearson Education Inc. , New Jersey 5. Lovelock, C. , Wirtz, J. , 2004, Services Marketing: People, Technology, Strategy, 5th edition, Pearson Education, Singapore 6. Zeithaml, V. , Bitner, M. , Gremler, D. , 2009, Service Marketing, 5th edition, McGraw Hill, S ingapore 7. Zeithaml, V. , Parasuraman, A. , Berry, L. , 1985, â€Å"Problems and Strategies in Services Marketing†, The Journal of Marketing, Spring, 1985 8. http://www. docstoc. com/docs/16690264/GOODS-AND-SERVICES/, Accessed at 20th, Apr, 2009 How to cite Case Study Assessment of Angling Experience, Free Case study samples

Traditional Customer Service Calls and Surveys †MyAssignmenthelp

Question: Discuss about the Traditional Customer Service Calls and Surveys. Answer: The two characteristics of the traditional and the convergent approaches to marketing communication entails that in both there is relaying and sending of information from the marketer. The sender and the receiver of information engage in an open discussion concerning the product under discussion. The traditional differs from the convergent in that the devices such as the media and graphic papers such as brochures are not incorporated in marketing. The use of analogue one to one conversation is used in traditional marketing aspect of conversation that takes a lot of time although it is advantageous as it entails handling of the firsthand information. The customers in convergent marketing provide feedback that concerns the product under discussion. These customers take a central and empowered role that is within the convergent marketing of ensuring there is definite scope and proper convening of information. They communicate the changes that he wants to be made in the product or service according to the taste and preference. The traditional siloed sectors act as the basis upon which the client gives the characteristics through a verbal or written description to match the specific needs. The example of this is the trade considered as batter that was taking place in 19th century where the clients used a siloed sector to exchange goods for other commodities. The sectors offers variety and range of products that is available for the client or the customer to choose from. The impact of convergence on the traditional siloed industry is that it brings together different buyers and sellers who have common interest in trading. The communication is thus made easier flowing of information from one sector to another is deemed being handled with ease due to convergent nature. The current key technologies and distributed services that impact on the convergent solutions are those that use the multimedia platform. These cyber technologies are where internet is used to market through creation of websites. A website for the company facilitates easier access to information and data pertaining to the company and the products as well as services. The tablet computers are another good technology that has emancipated over the recent past and is being used by civilized individuals to market their products and sensitize on important aspects. The potential points of integration entails the one on one customer talk while negotiating for the product or service. There is internet generated homepage of the organization where the user logs in with the personal credentials in order to access the insider information that will use for the purpose of simulation. The other crucial part of simulated business case study is where the marketing campaign or the plan entails a proper illustration of the integration that prevails. There is matching of the customer needs and the requirements in order to satisfy the clientele with the proper use of information. The two types of experts are the direct sales representative and customer relations officer in the network of the convergent marketing. The networks can thus assist in the work through the referral process to a real or simulated case study of the campaign to handle the tasks that are common as well as the complex ones. The entire program is instituted by the management in the use of the proper tools to assist in communication. The communication acts (cap 102) is a mandatory code of practice that impacts directly in the field of marketing communication. The compliance is seen where the marketers comply with the standards of the international bureau of marketing in conformity with the guidelines and scope. The standardization act (cap 104) is used to measure the value and the productivity of various organizations in line with the given criterion. The incentives are based on the amount of scope and undertaking that has been adopted by the marketer. A good example is the national bureau of marketers that regulate and issue rules in accordance to the marketing needs. The quality guarantee (cap 106) is used to determine the quality of products and services that are delivered in the market where it states that the products should be environmental friendly as well as suitable for human consumption. There is adherence to the underlying policies and rules that govern the given scope and guidelines that have been made appropriately. There are organization policies and procedures of conducting checks internally before the product is delivered to the market. The organization puts in place the systems of internal control to conduct regular checks concerning the product specification. The other policies are quality conformity which ensures that the output is equivalent to the amount of work that was supposed to be conducted in the given scope. The traditional approach based on the level of commands is used in the strategy of the campaign in order to trace and establish a clear chain of command and also enhance recognition of the function that separate the difference departments within the agency. These requirements are the crucial aspects and the things that client in the agency consulting for offering of services expects to be followed from the agency perspective. The development of a clear marketing strategy is considered the most important goal of the organization where the requirements may cover the following points in general. The empowerment program enhances and respond and speedily to customer views. Establish as well as expert and business networks relevant to marketing communication affluence. I have selected and utilized built-in, cross sector multimedia divergent marketing and Communication alternatives: They enhance and play a big role to meet client requirements needs thus promotion of tendency for coherent environment. Marketing communications Marketing communications and sales communications, as we know, is any method that an organization uses to connect with. It is the market, which may be a combination of traditional and more modern means. Traditional means include: Brochures, Email, Coupon codes, Advertisements, Exhibitions, person sales, and so forth. There are more modern means may include: Social networking websites, Virus-like ad campaigns, Weblogs. Customer is also known as the End user generated which entails the use of Content, Websites, Applications or Programs and Software etc. Further considerations include how these methods will be combined to crystal reports one fluid and steady condition. Marketing campaign and marketing communication solutions, there are marketing communication solutions and entails the use of steady regular branding/messages/ideas across all networks. There is consideration of all stations programs are used in the function of promoting communications across sector marketing communication solutions. Cross sector marketing is a collaborative procedure to marketing where an organization works with Another organization to achieve either similar or separate goals by using a joint marketing campaign, e. g. partnering with a charity, or, buying a product from organization and acquiring: Discount from organization B, and so forth divergent marketing Divergent marketing is making use of multiple programs to deliver a marketing campaign. Meeting customer and consumer requirements of client requirements may include any of the following considerations: Objectives, spending budget, Price range or Finances. Brand promotion/image placement Reduction of use can be Level of integration and according to Timeline. When selecting marketing communication solutions for your client, it is vital that all of the Above are considered in order to choose the most suitable alternatives. Defining client requirements may need regular consultation and review with key personnel from the clients organization customer requirements may change as performance analytic show certain. Tools and techniques are used to be yielding greater results than others, which mean that regular overview of report on the client. The goals or the aim and requirements will form as essential part of any marketing and sales communications relationship. These allow the customer to voice their concerns like content that they like. It also means that they can continue on to the present date with promotions and events and take part in Customer or rather End user Generated Content initiatives. The capacity to customer is enhanced in the response reflected in the entire organizational services/promotions functions. Immediate verbal and written responses can be achieved through features such as IM Instant The 5 Cs of Concurrence understanding the changing Centaurs and their need help in Determination of and Recognizing the need to discover the requirement of the necessity of the Centaur that can be met by new technology in unique or different way Component or the Portion Part 2 Mastering Convergence advertising is also incorporated with the Promoting aspect to Generate ground breaking convergence advertising. Business strategy enhances transforming the entire corporation} and implementing the strategy. Running with the Centaur C-transform the organization to support the convergence strategies and develop a definite setup for rendering a plan to create value for shareholders and other stakeholders and get ready for plan to the children of the centaurs. Challenge of the emerging hybrid consumer illustrative convergence challenges for advertising the demand of the Centaur Desire for special beneficial asset originality is a valuable and personalization. The company offers the perfect blend of standard and custom-made products. How does they need to rethink their methods and suitable techniques as well as strategies to new product development Sally buys custom-made product from reflect being unfaithful. Challenge of the growing and rising hybrid consumer illustrative concurrence affluence of addressing challenges for marketing. There is need to incorporate new rules of the dire need or the stipulation to have wish for social interaction. The visual and residential areas are where (Jack, 2015) said about how can they best balance company-initiated communications texts messages and transcoding information that has been prescribed. Top notch high level professional want customization of how can you expand the personalization as well as modification of choices of your products, services, marketing message, and experience. Do your customer want to customization today will certainly can is going to ascertain they in the future cost is value is selling price, the bait is arranged and established in collection by the seller how could you solve, The use of new pricing models to attract and maintaining customers while increasing earnings or income. The tips for making convergence happen at the time the company is based on 35 interviews, the entire statement does record survey. This summarizes a few key advice tips that companies should follow to be able as a way to achieve this converged media balance. End points platform is architected to be open--enabling organizations to leverage their existing data, analytic models, and customer engagement technologies as well as take good thing about new technologies as they emerge. (Peterson, 2014) said the platform provides numerous huge selection of} pre-built connectors and a strong SDK for custom integrations if needed. Our technology provides high speed to value and scale, as we give offer a supply a range of flexible application options including cloud, on premise or {a cross a crossbreed cross types} of cloud/on premise. Effective customer engagement requires 3 key capabilities: {linked} data, in-line analytics and smart orchestration. The RedPoint Concurrent Technological platform combines all three functions and capacities.(Lenny, 2016) said this is to the designed specifically for Marketers engage in data processing to create a single view of customer Solve the never-ending problems of extracting data from new sources--structured and unstructured--to maintain a multi-dimensional view of each customer. The Change leads to Conversion in order to Enhance and integrate, and link all data to unlock the marketing potential. {Which means you therefore you are in a position to know everything there is {to find out to learn to be aware of} about your customer and analytics in-line to drive engagement. Use real-time information and observations to engage customers in a contextually relevant manner. Operationalize data utilizing {current timely} analytics to determine next-best-actions. Redpoint uses advanced stats paired with machine learning to segment, predict, and optimize customer engagement. The short answer is data. With the help of digital data gathering techniques and analytics, marketers can track many different consumer behavior variables at many different stages of the sales funnel. There's so much customer data arriving being released into environment that we even gave an entire complete industry, Big Info, to speak about. In comparison in contrasts opposed} to the torrent of consumer data {arriving being released into arrive}. (George, 2012) said traditional customer service calls and surveys seem to be paltry when compared in contrast when compared to. Data allows us to make better predictions and creates new types of customer behavior for different niches. This Even something as simple as changing colors on a web site or the webpage can business lead to an uptick in conversions. That sort of testing would have recently been very expensive if done with printed collateral. There is entrepreneurs Online marketers Internet marketers that can constantly tweak their messages and get data on how well they have worked well proved helpful performed to make bold without risking too much of the budget. There are several combinations of convergent tools and techniques are as follows: The net present value has been computed and it has been found that the evaluation of the convergent marketing tools and the techniques that are appropriate to a divergent media environment. There are traditional tools that I would recommend in this researching from the old practices that proved to be successful while the client organization was in operation. Create the right level of transparency- The online metrics that is most appropriate is the online metrics that the media is able to see way things are happening. There is status of projects in relation to the profit that they generate using the net present value method. The net income is taken to be $100,000 the expenses and all the expenditure are subtracted from the income to get the net profit. The product developers are able to run behind the sales representative. Real time information The media companies are able to come up with new tools that are supposed to enhance faster information gathering to offer necessary support to the decisions. The project managers are able to obtain the information on first hand basis without delay. Online marketing that incorporates differentiation in that there is a cost set aside for the media entity and accounted in the revenue. The expenditure on online advertising is made relevant with the use of the appropriate marketing strategies. The value of given equation is provided for the purpose of internal systems that have long and uncertain payoffs. The convergent technique that is incorporated is the use of the website services for the purpose of enhancing and promoting the flexibility to serve the customers across the greater channels. These deliverables in the media context entails the products, expenditure cost and communication expenses. To increase the agency success in terms of the number of clients that the get per annum or on monthly basis. It is thus considered very important or rather vital to undertake the role of other sectors especially in the campaign to enhance that they meet the client requirements and needs. The client needs and requirements pertains the analysis are to be met by the entire process of promotion of the organization activities in the entire region. I have evaluated the cost effectiveness using a suitable and relevant method of the given numerical analysis. The method that I have incorporated is the net present value of the investment in the media. The sectors that represent the brand image is detrimental as it involves direct confrontation with the client base thus the finances should be channeled in this area to improve productivity of the agency. The design of the product or service is the role of the team of designers and the graphic experts who are endowed with the computer literacy skills to perform the assigned tasks. The creativity level is determined by the competitive advantage that the product gains over the rest of the competitors in the market. The assessor has agreed on the work place of the organization that deals with the cost management and is the one assigned with the mandate to promote the activities of the product and adjusting of the costs for that particular client. The cost allocation department team is the one to issue the budget of usage and the target amount that have been used. To enhance productivity the product or the service for that particular client is used in the interaction process and also put in place the suitable convergence between the departments is considered most crucial and very detrimental in this case. This aspect and feature allows the fuller understanding of the needs that the client possess and the emancipation of the greater opportunity for the purpose of innovation facilitates meeting the client needs. I have established the potential points of necessary integration that entails the regions of variances when it comes to the potential that they have when combined or rather work more closely together to initiate and improve the business operations as well as the undertakings. These areas of integration are the features that are sharable between the multiple devices and other applications that carry out the function on a smart phone or the webpage for that matter. Identification of these points entails the integration which varies largely on the identification of the goals of a particular organization and the underlying objectives. In this case the organization wants to run a marketing campaign in order to enhance increasing the sales and the natural points of integration that will emerge henceforth. The marketing and IT is the natural and most common point of integration for a modern. There is a brand is launched by the marketing department that has the role of envisioning the branding of the entire campaign. There are inadequate skills when it comes to the conversion of the social media drive in the agency. The conveyance of the information into the marketing website of the organization by the media in the performance of their responsibilities is cumbersome given the fact that the criteria for representation are very crucial and very detrimental. The Information technology tool is utilized and the finance department calculates the net present value (NPV) which is the department endowed with the functionality of creating internet campaign thus the limitation of the budget is the one that requires a lot of communication between the two departments. The effect is felt whether or not the marketing and the sales are in agreement of the common objective. The marketing department in the agency has to release the marketing campaign initiative that will assist in the feedback and thus movement from the sales department that has the mandate of determining the incentives. The task of agency is service delivery to the customer with the best quality thus there is needed to identify business processes by use of the following techniques: looking at organizational entire structure of the chart that is in use. The business plan is another crucial terminology that is utilized in the sectors that entail prediction of the upcoming tasks and thus can be more integrated, Apply convergent marketing communications, Select and utilize integrated, cross sector and media divergent marketing communication. These methods to initiate strategies to new approaches in order meet customer demands or rather requirements. Determination and the incorporation of engagement in the utilization of the employment use of sector and technology specific experts where appropriate Identify and engage the use of sector and technology specific experts where appropriate Working with sector and technology specific experts marketers should not simply rely on their own knowledge and experience when creating marketing. Campaigns are for products or services that are new to them, or when creating interfaces that are past over and above. Their own technical capability and mail shots when establishing marketing in convergent industry, the ability to empower the customer and act in response rapidly to their viewpoints is vital. This means that concepts of customer empowerment and Customer conversations are desirable features of marketing channels. For this reason, digital channels are on the rise in marketing communications. Customer empowerment is about giving the customer a voice. This pertains not only to the right to complain, but to involvement of every facet market. For this reason, channels which allow the customer to speak their mind, get involved and promote. Products and services that they enjoy are perfect marketing opportunities in convergent industry. Channels that promote customer empowerment include. Messaging and social media, whilst stations that allow for close monitoring of customer activity, such as programs and websites, can help to inform long term change. There is an expert and business networks relevant to marketing communication concurrence and establishment as well and maintain expert and business networks. Maintaining networks is a detrimental nature that prevails in the niche market to send and transfer information in the need of obtaining the response to other subsidiaries. Promotions can drive the need for adaptation purposes. This brings productivity and repeated change, which will be needed renewed collaboration with experts and business sites. References George, M. (2012). Traditional customer service calls and surveys seem to be paltry when compared in contrast when compared to. Fox press, New York. Felix, B. (2013). Fresh combinations of paid, gained or rather attained and owned strategies must be uncovered; ones that blend the perfect. Kelly press, New Zealand. Peterson, H. (2014). The platform provides numerous huge selection of} pre-built connectors and a strong SDK for custom integrations if needed. Harvey press. London. Jack, P. (2015). How can they best balance company-initiated communications text messages emails with unbiased information: Parker press, Germany. Erick, W. (2014). While seeing that is seeing as the marketplace is greatly seriously and intensely shifting and merging. Herman press. New York. Lenny, T. (2016). This is to the designed specifically for Marketers engage in data processing to create a single view of customer, Lowman press. England.

The Worst Economic Crisis in the U.S.

According to research, an economic recession happens at the time when growth declines. In most cases, this happens when there is a reduction in the demand by consumers (Cashell, 2010). This is because as total demand in the economy declines, companies stop escalating, as a result they stop hiring.Advertising We will write a custom essay sample on The Worst Economic Crisis in the U.S. specifically for you for only $16.05 $11/page Learn More With time the situation gets worse and the companies start firing their employees. The level of unemployment rises, purchasing power drops and consumer purchases drop even further and house prices begin to decline. The economic crisis of 2008 had its origin in the U.S. Most economists held responsible the mortgage market for the decline. It is clear that no one knew the worst economic crisis could occur in2008. The results were severe as the economy was forced to freeze. The freezing of the economy is attributable to t he shrinking of profits as well as collapse of several companies that had managed to employ thousands of employees. The market could be answerable although again there should be the main cause that made the problem to spread in the whole mortgage market of the United States, as well as the entire world. Remarkably, the Lehman’s Brothers had much of its investment in the mortgage market. Though Lehman’s Brothers knew that the sub-prime mortgage market was quite risky for its investment, it is amazing to see Lehman’s Brothers’ bold measure towards investing heavily in the sub-prime mortgage market. The main target of investing in the sub-prime mortgage market was to capture large profits considering that this market attracted high interest rates. However, the market proved to be risky due to high levels of bondholders defaulting to pay the interest rates and the subsequent principals. The attractive real estate market led to high demands and as a result, ho use prices went up. Many people called it the housing bubbles. In this incidence, the rising inflation prices of assets tend to exceed that for incomes making it quite difficult to purchase assets from ones’ income. Specifically, the mortgage market became volatile and predicting the interest was not easy since interest rates could deviate with large margin. For instance, in a single day, Dow Jones recorded an intra-day range of 1000 basis points the worst intra-day range ever since its inception. Such huge margins were attributed to lack of confidence in the mortgage market forcing many investors to withdraw their stocks in companies that had invested much in the mortgage market especially the sub-prime mortgage market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More People thought that mortgage associated companies were looking forward to make a lot of profits only to be shocked by the instabilities that were later realized in this market. The consequence of the collapse of Lehman’s Brothers was selling some of its units at a lower price. The company tried as much to compensate bondholders though with a lot of difficulties. Lehman’s Brothers caused mayhem in the economy considering that large financial institutions had corporate stocks with Lehman’s Brothers. The U.S. Federal Reserve was directed by the government to give out a bailout package of 700 billion U.S. dollars to secure other companies that were on the verge of collapsing but very critical to sustaining the economy of the U.S. It is clear that most shareholders lost their shares worth millions of U.S. dollars. Recalling that Lehman’s Brothers was a multinational financial institution, one could notice that its effects were spread rampantly to other parts of the world. France had a number of Lehman’s units. Asia as well had a number of Lehman’s Brothers busi ness units that were later acquired by various companies abroad. Nevertheless, the large question could be what made Lehman’s Brother to fall leading 1000s loss of jobs and 1,000,000s shares. This was the heaviest blow to the U.S. for the last 18 years after the fall of one considerably large company, perhaps answers for the fall could be important to assist in avoiding such incidence in the future. The obvious reason was the large investment made by the company in the risky sub-prime mortgage market (Cooper, 2008). Due to much reliance on this profitable but risky market, the company had no option of finding alternatives to defend its position in the market. However, the company went to another extent of practicing gimmick accounting game in their accounts. Some malpractices that were practiced in their accounting attempted to hide the true financial position and as a result, investors could not make informed and wise investments. All stakeholders including employees, potent ial and existing shareholders, customers and government had developed much confidence with Lehman’s Brothers financial position. Little did they know that Lehman’s Brothers was heading towards filing for chapter 11 bankruptcy. The failure of Lehman’s Brothers to pay its debt holders was enough to justify its declaring as bankrupt. At this point, it became fundamental to shut down its operations to pay its creditors with assets at hand, as shareholders shared the remaining part. Nevertheless, the company was not adequately enabled to pay its shareholders plunging them into worth U.S. dollars millions losses. Other financial institutions that had invested in the mortgage market as well as in Lehman’s Brothers assets as well suffered huge losses while others ceased their operations. The consequence was loss of jobs as well as shares worth U.S. billions of dollars. The total income for the U.S. economy remarkably fell to lower levels. As levels of income of c onsumers went down, their purchasing power weakened. There was less income to encourage saving as well as investment in the economy.Advertising We will write a custom essay sample on The Worst Economic Crisis in the U.S. specifically for you for only $16.05 $11/page Learn More The manufacturing sector had to reduce the number of employees since the decreased levels of revenue could not sustain all employees. The layoffs in the manufacturing sector further led to much more pressure on the economy. Capital goods were majorly affected as consumers resorted to the purchase of basic goods and services. The ripples were felt in other parts of the world including developing countries such as those of Africa. To secure the economy from the difficult financial moments, a number of governments chose diverse measures to secure firms in the economy. The U.S. government in particular resorted to giving out bail out packages to financial institutions that were on the verge of collapsing. Other measures included the use of fiscal stimulus, loosening the monetary policy as well as allowing cooperation between international banks. Effects of Monetary Policies implemented in Reaction to the Crisis As a result of lack of illustrations in which the central banks applied the composition of their balance sheet in order to involve the cumulative expenditure of the community by impacting credit flows, there is little chronological foundation for assessing the efficiency of credit policy. Nevertheless, the policies that were implemented by the government concerning the credit policy followed two directions. For instance, in case Fed had established the asset side of its balance sheet to buy debt in the markets it considered dysfunctional, and left unsterilized, the allied increase in the monetary support would have mystified the credit and money establishment influences. In addition, due to the financial crisis of 2008 that led to the implementation of mo netary policies, there were costs linked with the sustaining of money supply, despite the fact that the government gets overall income. For instance, it was claimed that about ninety percent of the money supply was established by the private banking systems and carried interest as a condition of its existence. The new policy required that all commercial banks to keep only 50% of all deposits they had and therefore the remaining 50% be to be kept with the Federal Reserve. To make the matter worse, Mr. Marriner decided to raise the Federal Reserve requirement to 75%. Following the increased reserve requirement, majority of commercial banks resorted to tightening their lending capacity in order to avoid situations of liquidity in the bank. Most commercial banks restricted their levels of lending by raising the level of interest rates. This meant that the level of borrowing decreased sharply and as a result, the level of investment as well went down. The policy by the Federal Reserve le d to low level of money supply in the economy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effects were two and this included reduced level of purchasing power as well as decreased levels of investment. Consequently, many parts of the economy failed to perform well leading to layoffs in various manufacturing industries, which dominated during these periods such as the mining industry. Others claim that the decision by the Great Britain to return Gold Standard at parities was as well the major cause of the crisis Fiscal Policies Fiscal policies are financial, economic or monetary plans or strategies put in place to realize certain goals in a given economic set up. Concerning the financial crisis of the year two thousand and eight, there are a number of fiscal policies that had been put in place; the monetary and liquidity policy. This policy caused banks to have a certain fear in that they were not willing to lend money to other banks and central banks of many countries cut their interest rates which forced them to provide unlimited liquidity to banks as a result (Bern anke, 2009). All the incidences happened because of the rapid fall of the capital markets as a result of the monetary and liquidity instrument fiscal policy implemented earlier on. The fiscal stimulus policies that had been implanted earlier on also had the biggest effects that brought the world into the two thousand and eight financial crises. Perhaps the implementers had put a lot of efforts and expectations in the policies such that their failure left the implementers with no option in terms of an alternative way out. Thus, the world was left at sake and consequently falling into the financial crisis. The Effects of the Fiscal Policies implemented in Reaction to the Crisis The fiscal policies had a lot of negative effects on both people and the general economy. To begin with, the fiscal policies caused negative economic growth as many banks globally feared to lend money even to their fellow bank operators as a result of the policies that had been implemented earlier. Banks feared to lose their money as interest rates fluctuated rapidly. The offering of more liquidity by many central banks did not solve the problem, but it rather worsened it as more fear crept in. Secondly, the collapse of many banks due to the failure of the implemented fiscal policies caused a lot of uncertainties. Consequently, many banks across the globe restrained from giving out loans. Many countries in the world including the United Kingdom and the United States, experienced high unemployment rates as a result of the failure of the fiscal and monetary policies that did not give out promising results but instead brought negative outcomes. References Bernanke, B. (2009). Essays on the great depression. Princeton: Princeton University Press. Cashell, B. W. (2010). The federal government debt: Its size and economic significance. Congressional research service. Retrieved from https://fas.org/sgp/crs/misc/RL31590.pdf Cooper, G. (2008). The origins of financial crisis: Central banks, credit bubbles, and the efficient market fallacy. New York, NY: Vintage Publishing. This essay on The Worst Economic Crisis in the U.S. was written and submitted by user Guillermo Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Perfect Social Listening With Joei Chan From Mention

How To Perfect Social Listening With Joei Chan From Mention Your customers use social media to talk about your industry, competitors, and brand. They provide valuable information that you can use to generate content ideas, understand why they go elsewhere, and prevent PR disasters. That’s why social listening is so important. Today, we’re talking to Joei Chan content marketing manager from Mention. She shares some examples, tips, and advice that will help you capitalize on social listening opportunities. Some of the highlights of the show include: Mention is a Web and social media listening tool for brands to track online conversations and listen to key topics and strategies for brand development. Joei leads content marketing partnerships to generate demands and leads for the sales and marketing team. Social listening is monitoring online conversations to understand what customers are saying and collect feedback about your brand and industry. Part of social listening involves understanding keywords and topics that your audience is talking about. Tracking when your company name or brand is mentioned. Also, track content marketing for keywords used in your industry. Identify keywords and topics that focus on your goals. Social listening is important for marketers to understand and care about because they need to know their target audience. Is what you have in mind when it comes to your audience, reality? Is your perception accurate? Social listening also helps you track campaign effectiveness. How far is the reach? Brand sentiment? Social listening can be used to improve campaigns and content by understanding what platforms your customers are using and what kind of content interests them. Also, utilize content directly from your customers to generate engagement. There are a lot of opportunities that you can discover by listening to what your customers are saying, and then tailor your content based on those conversations. User-Generated Content: For example, you can tie into users who like to show off your product after using it by asking them to use a specific hashtag or encourage them to generate specific types of content. It is a team effort between you and the customers. You can highlight and leverage user-generated content in various ways to promote your brand. Share entertaining and humorous content, even if it is your own expense and you need to welcome humility. Every brand messes up once in awhile. Embrace your failures and be authentic about it. Use social listening to find and build your audience. Understand your audience and give them content that interests and engages them. Listen and react to them in real-time. Competitive Analysis and Monitoring: Gather information on your competition. Your brand and products are never alone and always compared with others. What are your competitors doing that you can learn from? Inbound Marketing and Social Listening: Attract people to your brand through brand awareness and brand perception. What works in your favor? Your social media presence/reputation and positive reviews. If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Joei: â€Å"I get to talk to a lot of other awesome marketersand work with a ton of different, great marketing companies and learn from them.† â€Å"Social listening is monitoring online conversations to understand what customers are saying about your brand and your industry.† â€Å"The only thing that defines your brand is what people think, what people are saying. This is why social listening is critical for marketers.† â€Å"There are a lot of opportunities that you can discover by listening closely to what your customers are saying.†

Personal professional development Case Study Example | Topics and Well Written Essays - 500 words

Personal professional development - Case Study Example nts in the gathering are some of those experiences which enable the leaner to explore those things and topics and issues which have not been read and understood previously. Many sources enable students to learn new and important things. For example, journal articles, books, website information and tutorial videos on YouTube are the most important sources for self-managed learning strategies. Self-reliance would be a key advantage. In the traditional learning style, a learner is required to rely on the support and attention of a tutor. And for this purpose, the learner is required to receive time, energy and attention from the tutor whereas the learner does not face such issues but more reliance is put on one’s own learning abilities in the self-managed learning approaches. Self-confidence is also improved. It has been observed that when a learner receives knowledge from a tutor; he is not only relying but also obtaining support for developing confidence on the learned things. On the other hand, the learner relies on the self-learning and self-managed strategies in which self-confidence is also increased naturally. The above mentioned self-managed learning approaches are only useful when the application of SWOT analysis is carried out. The SWOT stands for strengths, weaknesses, opportunities and threats as well.1 These four strategic words enable a learner to pinpoint and understand his/her own strengths, weaknesses, opportunities and threats as well. For example, if the learner is confident about some key words which are mainly used for understanding a topic, he can use and avail the source of the Internet for quickly learning new knowledge and improve self-confidence and experience a reduced reliance on the support of the tutors. It is not possible to use all constituent parts of the SWOT simultaneously. The SWOT approach has four parts and each one is totally and markedly different from the other. Under this situation, it would be very difficult to fully

Since the 1960s, a growing number of people have been moving away from Essay - 2

Since the 1960s, a growing number of people have been moving away from villages and small towns to big cities in both developed - Essay Example In â€Å"The Root Causes of Migration† published by Maryland Catholic Conference, it illustrates the different and various reasons or purposes for moving permanently to the bigger cities. The most common reason is usually based on economics and financial matters. In the area of social science, there is a certain law which describes the different causes or factors for the occurrence of migration. Called Lee’s laws, it separates and breaks up the different factors into two sections called the push and the pull factors. The push factors are the different causes that influence and make people want to move away and be pushed out of an area. The people from the rural areas suffer from the lack of job opportunities, bad and awful environmental conditions such as pollution and being prone to natural disasters like fire, drought, flood, landslides, social unfairness such as bullying, teasing, racism, discrimination and even religious persecution. Other pull factors include loss of wealth, poor housing and conflicts or wars around the area. The pull factors are the opposite. They are the various reasons that attract people and pull them into an area. The most common reason for people to move into an area from rural areas is for better job opportunities. In the third chapter of â€Å"People on the Move,† there are also other reasons and purposes why people are attracted to settle permanently in amore urbanized location rather than staying in the rural parts of the country. Some of these are better living conditions. This mostly talks about the environmental conditions such as being less prone to environmental problems and natural disasters. Education is also one of the common reasons. During these modern times, people now highly value the quality of education that one gets because this is the gateway not only for their financial success in life, but also for their family’s freedom from poverty and financial struggles. In both developing and dev eloped nations, migration is being done and the numbers are getting higher and higher every year. The Philippines, which is a developing country in Southeast Asia, is experiencing such an increase in the number of migrants who came from the rural areas that are flocking to the most urbanized region in the country, the capital, Metro Manila. People in this country are getting poorer and poorer everyday and it is clearly evident. That is the reason why most of the people grab the chance and go to Metro Manila, which gives them a hope of a better opportunity and chance in finding good jobs that will somehow and in some way improve the financial status of their families. The intelligent, the skilled and the talented leave the provinces where they live in order to get better chances at life. This great migration that is currently happening in the Philippines has impacted and greatly influenced the development of the country. There are numerous effects that this migration has caused. When all of the brilliant and bright move and gather at one urban area such as in Manila, the provinces and the small towns and rural areas are left undeveloped and from slow, they become slower and slower. It is seen that in certain towns and municipalities, whatever it looked like a decade ago, it still looks the same until now because development is very slow in these areas. Additionally, in developing countries, once people

Are Criminals Born Or Made At Birth Criminology Essay

Are Criminals Born Or Made At Birth Criminology Essay What causes or contributes to criminal behaviour within an individual is very difficult to explain because there are many different theories around this issue. Some scientist such as Cesare Lombroso which begun Scientific Criminology believed that individuals are biologically predisposed to criminal behaviour (Male Crime and Deviance pg.5).Later others followed such as Ernest Hooten and William Sheldon which differentiated criminals from non criminals from certain feature such as mixed coloured eyes or reddish hair.( Male Crime and Deviance pg.6). Although these theories where discredited because of prejudices and methodological weakness it led the way to other forms of theories such as the heredity -Genetic theory , the XYY Chromosome theory, and brain and neurological dysfunction theories . Other researchers do not believe that criminal behaviour is derived biologically, they believe that things like a persons cultural surrounds, their genes and their environment predisposes them t o criminal behaviour. As a result criminals, these researchers strive to prove that individuals are a product of their environment and surroundings. Therefore the main purpose of this essay is to draw from certain theories to assist in explaining the fact that individuals are biologically predisposed to criminal behaviour. The thought that individuals were born criminals originated in nineteenth century Italy, with Italian physician Cesare Lombrosos book entitled LUomo Delinquente. Throughout his book he discussed scientific criminology which was influenced by Charles Darwins theory of evolution (Male Crime and Deviance pg.5). Lombroso proposed that some people were biologically predisposed to criminal behaviour or born to commit crime, he also believed that criminals were products of atavism or biological throwbacks to earlier genetic forms (Male Crime and Deviance pg.5). Concept of Atavism Lombrosos general theory suggested that criminals are distinguished from noncriminals by multiple physical anomalies (CBS Interactive Inc 2010).For his examination he used Italian prisoners and army personnel. He advanced that criminals and noncriminal could be differentiated by physical stigmata-such as large lips, flat nose, and certain shapes of the skull-as well as such preferences as tattoos or involvement in orgies (Male Crime and Deviance pg 6). Although his theory was later rejected it led to different physicians such as Ernest Hooten who began to expand on Lombrosos scientific criminology theory. He attempted to explain male criminality by using body type theories in his 1939 book entitled Crime and the Man. Which explained that criminals could be indentified by mixed eye colour, reddish hair also that tall heavy men were most likely murders (Male Crime and Deviance pg.6)? William Sheldon soon followed in 1940 when he systematically showed a correlation between body type and juvenile delinquency (Male Crime and Deviance pg. 6). He describes three body types which were endomorphics, ectomorphics and mesomorphics, which each related to a certain personality or temperance trait. Mesomorphics were characterized as muscular, hard, assertive, aggressive, and active. These types were believed to be the most likely to participate in crime (Male Crime and Deviance pg. 6). Although all of thes e theories were later rejected because of methodological weaknesses they opened the door to many other theories regarding biological criminality Theories such as the heredity -Genetic Theory, the XYY Chromosome theory and also Hyperactivity and Antisocial behaviour theory support the fact that individuals are biologically predisposed to crime. They also differentiate from past theories because they are scientifically based rather than bias and racist. For example the heredity genetic theory supported by biological theorists such as Richard Dugdale and Henry Goddard explain that male crime and abnormal behaviour are due to the genetic transmissions of certain mental or physical characteristics from generation to generation (Male Crime and Deviance pg.6). While other researchers found that certain biological characteristics such as low birth weight and other prenatal problems predispose some children to delinquency and criminality. Therefore making it clear in this theory that some i ndividuals have certain biological characteristic that make them immune to criminal behaviour. The XXY chromosome theory is different from the heredity -Genetic theory, but it also supports the fact that criminals are born and not made. Researchers have discovered a genetic abnormality in some males, where as the normal chromosome count for a male is XY some males had an extra Y (XYY) which was found to be associated with aggressive and violent behaviour (Male Crime and Deviance pg. 9) Among many other theories there is also the brain and neurological dysfunction and their effects in behaviour. Some research has found abnormal electroencephalogram (EEG) recordings of brain activity in criminals and delinquents, associating it with violent and aggressive behaviour, destructiveness, limited impulse control, and weak social adaptations. (Male Crime and Deviance pg.11)Also persons diagnosed with ADHD have been found to be at risk for a number of deviances and abnormal conditions including delinquency, criminality, feelings of worthlessness, psychiatric morbidity, unemployment, fam ily dysfunction, and suicide (Male Crime and Deviance pg. 11).Among many other theories these help explain alternative roots of the problem involving criminals. While there are many theories that support the fact that individuals are born into criminal behaviour, others do not believe that this is a valid answer .Therefore contribute criminal behaviour to other factors such as sociological, genetics and biological theories. In terms of sociological theories there are many different theories, for example the social reaction theory which is also known as the Labelling Theory conducted by Howard S. Becker in 1963. It explained that when a person commits a crime they will receive the label of a criminal, and when a person is labelled as such by society they are likely to accept this label as part of them. Now that the person now thinks of themselves as a criminal they will continue their criminal behaviour (Zomba Inc 2010). Although this theory is a very good theory, it does not really hold up because unlike biological theories which discuss the root of the problem this theory does not . Reason being that the theory neglects the process of becom ing defiant in the first place, the act of primary defiance. It does not do a good job at describing the primary part of deviancy such as murder, which is often a primary example of classic defiance (Arasite 2010). Among many of those theories there is also the differential association theory which was supported by most criminologist and socialist, this theory states that crime like crime like other kinds of behaviour, is learned. The theory points out the general conditions under which there are likely to be more than less criminal behaviour learned and thus a greater likelihood that the person will acquire a set of definitions that are more favourable to criminal activities than noncriminal ones. Furthermore, the theory states that criminality is a social rather than antisocial activity (Male Crime and Deviance pg.27). Although this is an excellent theory which tried to explain criminal behaviour there are many shortcomings, one is its inability to be validated through empirical testing because of a lack of clarity in its definitions and terminology. Also it failed to explain the origin of crime and delinquency or outline the nature of the learning process Male Crime and Deviance pg.27). While some theorists focus on sociological theories to explain crime and criminals other focus on the genetics revolving around this issue. One example of this is the Testosterone and Male Offending theory. Much of the research has found a positive correlation between high levels of testosterone, male violence, and aggressive behaviour. Early studies focused on testosterone in prisoners. L. E. Kreuz and R. M. Rose found that levels of testosterone were significantly higher in offenders with a history of violent behaviour than offenders whose histories were nonviolent (Male Crime and Deviance pg. 10). Although this is a fine theory it failed to find a concrete correlation between testosterone and criminality. There is also the Machismo and Males theory which is an important concept in masculinity and its relationship to male violent and aggressive behaviour. Machismo has been particularly associated with the criminality of Latino men. Many experts attribute their victimization and sexual abuse or the macho male, suggesting that violence against women is more likely to be a product of machismo-oriented cultures than cultures that favour more equality of the sexes (Male Crime and Deviance 34).therefore Machismo appears to be rooted in Hispanic communities sense of family and cultural isolation. Although some believe that criminals are manufactured by genetics and society, others believe that criminals are a product of their environment which includes such things as poverty, education, parenting practises and family structure. Many studies have been conducted that believe that the percentage of poor Americans who are living in extreme poverty has reached a 32-year high (Christian Association for Prison Aftercare 2010). This is defined as individuals living at half of the federal poverty line. Sociologist and criminal justice scholars have found a direct correlation between poverty and crime. Therefore it is believed that individuals resort to crime only if the cost or consequences are outweighed by the potential benefits to be gained.  Ã‚   The logical conclusion to this theory is that people living in poverty are far more likely to commit property crimes such as burglary, larceny, or theft (Christian Association for Prison Aftercare 2010). Although this theory may be true it does not relate to everybody, therefore there are many short comings, and much controversy among this theory. While some scholars believe this theory to be true others believe that poverty does not have a causal relationship to crime because there are countries in which poverty is very high but the crime rate is relatively low (Christian Association for Prison Aftercare 2010). There are many other theories among them is the child abuse and neglect theory, which is the relationship between child abuse, neglect, delinquent and serious or violent criminal behaviour has been strongly documented on the literature. The act of being violated gives these vulnerable young people a street-ready repertoire of violence; they know how to kick because they have been kicked, they know how to stab because they have been stabbed, they know how to torment and humiliate because they have experienced the same (Telegraph Newspaper 2008). For example Brandt Steele cited research in which more than 80 percent of the juvenile offenders had a history of being abused, with 43 percent recalling being knocked unconscious by a parent. Martin Haskell and Lewis Yablonsky held that juvenile detention facilities are filled with offenders who were victims of child abuse. Similarly, self report data on prisoners indicate a high percentage had been physically or sexually abused during childh ood (Male Crime and Deviance pg.42). In spite of this persuasive associated between child abuse and deviant behaviour, not all researcher agree that the two are necessarily interrelated (Male Crime and Deviance pg.42). Factor or reasons for delinquency and crimes are often very difficult to explain because there are many different theories and concepts around this issue that each takes a different stand. Some scientist such as Cesare Lombroso believed that some people are biologically predisposed to criminal behaviour (Male Crime and Deviance pg.5). His theory although filled with weakness gave the ground for other theorist to follow but also put their own spin on it such as Ernest Hooten and William Sheldon. Although these theories where discredited because of prejudices and methodological weakness it lead the way to other forms of theories such as the heredity -Genetic theory , the XYY Chromosome theory, and brain and neurological dysfunction theories . Although these theories may be very convincing other researchers did not believe that criminal behaviour was derived biologically. They believed that things like a persons cultural surroundings, their genes and their environment predisposes them t o criminal behaviour. Therefore the main purpose of this essay was to draw from certain theories to assist in explaining the fact that individuals were biologically predisposed to criminal behaviour

Celebrity Influence Essay

Teens and Celebrities Teenagers often turn to their favorite celebrities for guidance in their every day lives. Celebrities have become more mainstream role models for teens as their images and lifestyles are normally splashed across television, movies, magazines and all throughout pop culture. Teens that try to emulate their favorite celebrities may select good role models or bad ones that can be positive or negative for teens. Problems with teens linked to celebrities include: †¢Teen behaviors resulting in celebrity influence †¢Self esteem and body images issues for teens Teens, Celebrities and Behavior Many teens will try to mirror their favorite celebrities. While sometimes these role models can be good for teens, in today’s day and ag e, many celebrities uphold standards the average Joe can’t live up to. Sometimes that behavior is also dangerous such as drug abuse or partying excessively. Celebrities promote behaviors that are not always positive for teenagers to see on a daily basis. Celebrities Promoting Drinking To Teens In television, movies and magazines, celebrities are often portrayed drinking heavily or in excess. This can be harmful to teens that pick up on these behaviors and think it is normal to drink excessively like their favorite celebrity. Often times, the celebrity is not the best role model, turning to drinking without realizing their fans, in large part teens, are watching and taking notes. Drug Abuse By Celebrities Almost every other day, a celebrity is in trouble with the law in terms of drug abuse or addiction. Teens see their favorite movie stars or singers doing drugs and they think they should too. Celebrities often cultivate behaviors that are bad, such as drug addiction, and make teens believe these lifestyles to be cool and exciting. Celebrity Influence On Teen Image Many teens become curious about their own image when they see their favorite singers or celebrities throughout magazines, TV shows or in films. Teens normally like to have a role model they can turn to for how to dress, look and act. However, these role models are not always cultivating the best body images and self esteem for teens and it’s important for you to recognize that. Teen Self Esteem When a teen is constantly inundated with picture perfect images of their favorite celebrities, they can often feel the weight of trying to live up to airbrushed images. Movie stars and musicians are often portrayed as perfect, which can in turn make a teenager feel inadequate. Self-esteems in teens can plummet if they are always faced with living up to such perfection. Teen Body Image The norm among celebrities when it comes to body image and weight is often super skinny and unrealistic. Teens that don’t look like their favorite celebrities often try to lose weight or dress like their celebrity role models. Problems such as anorexia and bulimia can develop when a teenager is trying to look like a celebrity. A teen’s perception of their own body image can often turn drastically different than it actually may be with a celebrity’s influence and it can be hard for you to feel as though you’re content to be who you are with those pressures; but you need to overcome those effects that celebrities have on you.

So, You Say you’re Against Mercy Killing

So, You Say you're Against Mercy Killing†¦. Abstract This paper examines three sources of information regarding the events at Memorial Hospital in New Orleans during Hurricane Katrina and throughout the wait for evacuation. It explores the ethical dilemmas of those left to care for the sick. The main issue, mercy killing, was foisted upon some of the staff with the added stressors of very little sleep, food, relief staff, or aid from governmental agencies.The sources are used in a deliberate attempt to read between the lines of how perceptions and memories may have been affected over time as well as the self-preservation and rotection sought from those in charge. Keywords: ethical dilemma, mercy killing I wrestled wit n the issues involved in this story. I always prided myselt as an absolutist. I have always felt mercy killing to be wrong unequivocally. I saw it as a way to dispose of the unwanted of society. I was always reminded of the infamous name whenever the term mercy kil ling would be uttered and that is the name most people associate with the term; Hitler.He used that excuse to exterminate 6 million innocent people. To hear the word made me physically ill. That's why I wrestled with the ethical issues in this article to the degree in which I did. This was not an easy account to come to grips with. After reading the events that transpired I have come to a partial change of heart. In late August 2005 the staff at Memorial Hospital, owned by Tenet Hospitals in Houston, was braced to weather the storm. They had weathered hurricanes before and they thought they were braced for it. I don't think anyone could be prepared for what was about to ensue.The rain and winds hurled their attacks, but the hospital stood strong. The people of the community that used the hospital as their fortress were safe and sound. All was relatively calm until the following day. That is when all hell broke loose. Decisions were made that are hard to delineate as moral or immoral . There were no easy answers. I don't think there were any hard answers. There were Just impossible dilemmas with equally impossible answers. One year after the hurricane, it would be front page news that two nurses and a well-known physician would be arrested for second degree murder. 5 people died at Memorial Hospital that week and 17 of them had been injected with morphine or midazolam or both. There is a plethora of characters involved in this story and all had a different part to play, in what some say was easing suffering atients' pain, and others would call mercy killing. To get a clearer picture of this incident, you will need to be introduced to the main characters. Dr. Pou was a head and neck cancer surgeon who was later arrested on 2nd degree murder charges for euthanizing 4 patients. Fink, 2009) Richard Deichmann was a newly promoted administrator who helped oversee the physicians during the crisis and was instrumental in the decision to evacuate patients with a terminal illness or a DNR status last. Susan Mulderick was the rotating â€Å"emergency-incident commander† and nursing director that also participated in â€Å"medicating† patients that were not thought o survive. Diane Robichaux was the incident commander for LifeCare Hospital. She advocated tor the evacuation ot ner patients . LiteCare leased the seventh tloor ot Memorial and cared for long term sub-acute patients.Therese Mendez, a LifeCare nurse executive, complied with requests to dismiss her staff knowing her patients were going to be euthanized. Steven Harris was the LifeCare pharmacist who provided Dr. Pou with additional morphine and a strong anti-anxiety medication, midazolam. Ewing Cook was a pulmonologist who euthanized the first patient and instructed Dr. Pou how much â€Å"medication† to give to â€Å"ease the patient's suffering. † Cheri Landry and Lori Budo were ICU nurses that agreed with other staff members that the last LifeCare patients left o n the floor should be euthanized.They were arrested with Pou, but also not indicted. I am a logical person. Two and two make four. In reading the account of what happened after Katrina, I am full of questions. Many of which are never answered by the New York Times article or any of the sources I have found. The more I explore the circumstances of this unfolding story and read between the lines, the more morally outraged I become about what appened and didn't have to as well as the blame game that seems to have ensued. As the story goes, from the accounts reported in the Times piece, all hell broke loose in New Orleans after the storm.